Follow our journey through Full Reality
We are a company focused on virtual reality solutions; our goal is to provide our B2B clients the best experience, for themselves and their customers, through Full Reality.
It all started in 2015
When Matteo Esposito, Flora Caroli, Paolo Pascolo and Luca Ferrari Trecate founded Invrsion, they thought to bring something that was related only to gaming and fun to other contexts. The founders believed in this project where VR would be a platform for building the future of the shopping experience.
First projects and honors
After the first round of investments in 2016, we became involved in many projects with Auchan, Henkel and Pomellato and we were awarded at the Popai Awards. We participated in the Walmart Lab as the only Italian company selected, among the three European companies.
Changing the world through Full Reality
Today, we have helped numerous businesses and companies grow by developing our very own technological house blend of VR/AR (and all those other tech acronyms), creating what we call Full Reality: our innovative tool that allows us to enhance experiences to the fullest.
Our timeline
A bright idea opened our minds and our doors
Based on the intuition that VR could be a new environment to replicate business processes, study shopper behavior, and rethink sales models, we founded Invrsion in April and hosted an Investor Day in October.
Our first full year was filled with firsts
From our first round of investments, to first launches, first awards, and our first pilot projects for big brands, finishing up with our participation in the Walmart Lab as one of the 20 most innovative companies in the world.
The race to a million
This year brought us new projects all across the world including new collaborations, participation at NYC NRF, big launches and mass digitizations. All leading to an end of year turnover of our first 1,000,000 euros and a profit on the balance sheet.
Making an impact with a second investment intact
We started off a successful third full year by crossing borders to aquire new clients in Asia, winning some awards for our outstanding work, and boosting our business so much so that we had to secure our second round of investments to fund all our new projects.
Sealing the deal with signatures and ShelfZone Studio
We signed new contracts, initiated new collaborations, and launched the release of our first SaaS solution (ShelfZone Studio) that immediately gained success with our consumers and opened us up to business in retail.
Furthering expansion and exposure despite global pandemic
In the midst of Covid-19, our place on the retail market grew exponentially. We expanded by securing our third round of investments, formalizing Invrsion USA, targeting new business in Fashion and Design, and investing in new technologies. Business was booming and to build on our success, we organized our next round of investments with EY.
By the numbers
27
Employees
actively pushing e-commerce to new immersive frontiers
4.5M
Total Funding Amount
from 3 different funding rounds
45
Clients
who are already on board and trust in Invrsion’s solutions
People
Matteo Esposito
CEO & Co-founder
Flora Caroli
Co-founder
Paolo Pascolo
Co-founder
Luca Ferrari Trecate
Co-founder
Paolo Bonetti
CFO
Carlo Giacobbe
CCO
Vincenzo Calvaruso
Head of Business Development
Alain Wixon
Senior Account & Project Manager
Fabrizio Dini
COO - Head of 3d Content
Michele Antolini
CTO
Ernest Nemirovskiy
Lead 3d Artist
Luca Zini
CDO
Stefano Battistella
Lead Web Developer
Marco Zago
AFC - HR
Invrsion is one of the most innovative and forward thinking VR research partners that we have ever worked with.
Narith Panh
Ipsos Vice President Marketing US
A very powerful solution allowing us to imagine new business opportunities with a very high realism level.
Denis Vanbeselaere
Auchan Chief Innovations Officer
They have helped us create incredibly realistic simulations.
Martin Broen
Pepsico Vice President of Design Innovation
Awards
We're proud to be recognized for our daily engagement towards our mission:
Retail Institute Award 2019
Digital Engagement and Pure Digital
Best in Show
Prix Laval Virtual 2018
Business, Communication & Services
Italian Popai Award 2016
Technological Innovation, In-store technology
Best in Show
Critics’ Choice
Entering Full Reality