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Industries

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And more

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Solutions

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Retail Store Virtualization

Store In-Store

Virtual Showroom

V-Commerce

All products

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Follow our journey through Full Reality

We are a company focused on virtual reality solutions; our goal is to provide our B2B clients the best experience, for themselves and their customers, through Full Reality.

It all started in 2015

When Matteo Esposito, Flora Caroli, Paolo Pascolo and Luca Ferrari Trecate founded Invrsion, they thought to bring something that was related only to gaming and fun to other contexts. The founders believed in this project where VR would be a platform for building the future of the shopping experience.

First projects and honors

After the first round of investments in 2016, we became involved in many projects with Auchan, Henkel and Pomellato and we were awarded at the Popai Awards. We participated in the Walmart Lab as the only Italian company selected, among the three European companies.

Changing the world through Full Reality

Today, we have helped numerous businesses and companies grow by developing our very own technological house blend of VR/AR (and all those other tech acronyms), creating what we call Full Reality: our innovative tool that allows us to enhance experiences to the fullest.

Our timeline

2015

2016

2017

2018

2019

2020

A bright idea opened our minds and our doors

Based on the intuition that VR could be a new environment to replicate business processes, study shopper behavior, and rethink sales models, we founded Invrsion in April and hosted an Investor Day in October.

Our first full year was filled with firsts

From our first round of investments, to first launches, first awards, and our first pilot projects for big brands, finishing up with our participation in the Walmart Lab as one of the 20 most innovative companies in the world.

The race to a million

This year brought us new projects all across the world including new collaborations, participation at NYC NRF, big launches and mass digitizations. All leading to an end of year turnover of our first 1,000,000 euros and a profit on the balance sheet.

Making an impact with a second investment intact

We started off a successful third full year by crossing borders to aquire new clients in Asia, winning some awards for our outstanding work, and boosting our business so much so that we had to secure our second round of investments to fund all our new projects.

Sealing the deal with signatures and ShelfZone Studio

We signed new contracts, initiated new collaborations, and launched the release of our first SaaS solution (ShelfZone Studio) that immediately gained success with our consumers and opened us up to business in retail.

Furthering expansion and exposure despite global pandemic

In the midst of Covid-19, our place on the retail market grew exponentially. We expanded by securing our third round of investments, formalizing Invrsion USA, targeting new business in Fashion and Design, and investing in new technologies. Business was booming and to build on our success, we organized our next round of investments with EY.

By the numbers

27

Employees

actively pushing e-commerce to new immersive frontiers

4.5M

Total Funding Amount

from 3 different funding rounds

45

Clients

who are already on board and trust in Invrsion’s solutions

People

Matteo Esposito

CEO & Co-founder

Flora Caroli

Co-founder

Paolo Pascolo

Co-founder

Luca Ferrari Trecate

Co-founder

Paolo Bonetti

CFO

Carlo Giacobbe

CCO

Vincenzo Calvaruso

Head of Business Development

Alain Wixon

Senior Account & Project Manager

Erica Colombara

Marketing & Communication Manager

Fabrizio Dini

COO - Head of 3d Content

Michele Antolini

CTO

Ernest Nemirovskiy

Lead 3d Artist

Luca Zini

CDO

Stefano Battistella

Lead Web Developer

Marco Zago

AFC - HR

Invrsion is one of the most innovative and forward thinking VR research partners that we have ever worked with.

Narith Panh

Ipsos Vice President Marketing US

A very powerful solution allowing us to imagine new business opportunities with a very high realism level.

Denis Vanbeselaere

Auchan Chief Innovations Officer

They have helped us create incredibly realistic simulations.

Martin Broen

Pepsico Vice President of Design Innovation

Awards

We're proud to be recognized for our daily engagement towards our mission:

Retail Institute Award 2019

Digital Engagement and Pure Digital

Best in Show

Prix Laval Virtual 2018

Business, Communication & Services

Italian Popai Award 2016

Technological Innovation, In-store technology

Best in Show

Critics’ Choice

Entering Full Reality